ABOUT THE ACTION
The EU DigiTOUR Project
The EU DigiTOUR Project is a project co-funded by the COSME Programme of the European Union, with the scope to support the digital transition of the European tourism SMEs lagging behind in the adoption and full exploitation of the digital technologies.
The scheme was designed to help shape the next generation EU tourism SMEs to untap the potentials of the digital realm, enhancing cooperation in the tourism ecosystem for the development of new, innovative, and smart tourism solutions, products, services, skills, and new business models by the use of AI, IoT, VR and AR, and big data.
The EU DigiTOUR scope is to support the digital paradigm shift in tourism SMEs and help them in:
Up-skilling their digital competencies
overcoming the lack the necessary technical resources in their workforce to fully realise digital potentials
Bridging the lack of knowledge
in identifying required digital skills to limited staffing issues, restricting the time and effort which can be applied to learning new digital processes
Boost capacity and skills
to EU tourism SMEs’ improve their use of new digital technologies, resulting in new business models in tourism.
Accessing to funding
to facilitate the implementation of digital technologies in their business, opening up new market potentials.
Facilitating cooperation
within the tourism ecosystem, including public-private partnerships, and improve connectivity between tourism enterprises, tech companies and other start-ups.
Stimulating knowledge sharing
through specialised mentoring support through cooperation to boost innovation, enhance creativity and ideation.
THE WORK METHODOLOGY
The EU DigiTOUR project was conceived to design and deliver a transnational, cross-border and cross-ecosystem support scheme with the purpose to build the tourism SME capacity building in the field of digital transformation.
The following strategic actions will be conducted along 28 months of implementation:
01
Mapping the EU Digital transformation state of art in the tourism sector and capacity building
02
Setting up the EU DigiTOUR transformation programme
03
The digital transformation hackathons launch and delivery
04
DigiTOUR Transformational Enabler
05
Communication, promotion and sustainability plan
06
Technical Coordination and Management
