Meet the Digital Champions: Weforguest, elevating Hotel Performance
Weforguest, an innovative startup acclaimed as a Digital Champion within the EUDigiTOUR High-Growth Programme, is poised to make waves in the digital landscape. With a mission to revolutionize the hospitality industry, Weforguest has strategically positioned itself as a leading force in integrating cutting-edge technologies to elevate guest experiences and enhance hotel performance. The company's commitment to digital innovation has earned them a coveted spot as a Digital Champion in the EUDigiTOUR initiative. Weforguest is set to bring its expertise to the forefront at the upcoming Hackathon in Verona on March 25th, where they will showcase their prowess in driving high-impact solutions and pushing the boundaries of technological advancement in the realm of hospitality.
Welcome to We4guest! Could you start by telling us about your startup and how it integrates various sales, marketing, reputation, and data collection tools to enhance guest experiences and hotel performance?
Certainly! We4guest is a comprehensive platform that combines sales, marketing, reputation management, and data collection tools, all geared towards improving guest experiences and optimizing hotel performance.
What prompted your decision to participate in EUDIGITOUR?
The decision to participate in EUDigiTOUR was driven by two main motivations. Firstly, the opportunity for networking – connecting with networks and individuals, gaining insights from the startup community, and absorbing valuable advice and best practices. Secondly, the commitment to continuous learning. As a startup, staying in a mode of perpetual learning is essential. The international aspects, fresh methodologies, and new perspectives provided by the program were particularly appealing. Even though we had already explored many aspects as a startup, revisiting certain elements and incorporating feedback was crucial. The program allowed us to focus on employee learning, client communication, business development, and supplier relations.
Among the mentoring sessions in the program, which one was the most helpful for you?
The mentoring session that covered customer segmentation, buyer personas, pitching techniques, English language proficiency, and embracing new challenges was highly beneficial. It served as excellent training and addressed key aspects of our business development.
Could you share the main topic or project you presented during the Demo Day?
Our Demo Day pitch revolved around the practical application of semantic analysis for brand reputation. We emphasized that this approach is not just a trend but an ongoing focus for us. We are actively working on implementing this concept to bring about a tangible impact, aiming to reduce operational costs for hotels. Specifically, we are integrating this approach into our CRM system, creating a specific and concrete pathway for improvement.
Looking ahead to the Hackathon, what are your expectations and goals?
Our expectations for the Hackathon primarily revolve around networking opportunities and connecting with potential clients. We aim to leverage this event to establish valuable connections, both within the industry and with potential customers, ultimately contributing to the growth and success of We4guest.
THE EU DigiTOUR Project 2021-2024
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Co-funded by the COSME Programme
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