EU Green Week creates a space for meaningful discussions and debates surrounding EU environment policy. It invites participants to delve into the intricacies of environmental challenges, explore innovative solutions, and share knowledge and experiences. This opportunity is not just about understanding the policies, but also about celebrating the progress made in safeguarding our planet and fostering sustainable practices.

On this occasion, X23 Innovation Bakery is hosting a Partner Event on the 7th of June focused on Tourism, a remarkable moment for tourism professionals to enhance their skills and expertise in the areas of green, blue, and digital practices. With the ever-increasing demand for innovative and sustainable travel experiences, staying informed about the latest trends and embracing new skill sets has become crucial for businesses aiming to thrive in the tourism industry.

EU DigiTOUR project will take center stage and be actively involved in the event, particularly during the contribution of Associazione Startup Turismo, Project Communication Manager, that will delve into the interconnectedness of sustainability and digitalization in the tourism sector. It aims to equip future generations with the necessary skills and foster innovation within the industry.

The event will feature a series of keynote speeches, interactive sessions, and discussions led by experts in the field. Here is a breakdown of the agenda for the day: https://www.eventbrite.co.uk/e/eu-green-week-tourism-skills-for-digital-and-green-transition-tickets-638731271427

Why Upskilling matters?

In today's rapidly evolving world, tourists are seeking unique and eco-conscious ways to explore the world. The traditional approach to tourism is no longer sufficient; travelers now desire memorable experiences that align with their values of environmental responsibility and conservation. To meet these changing demands, tourism professionals must equip themselves with the necessary tools and knowledge.

Green Skills

The concept of green skills encompasses a wide range of environmentally friendly practices that promote sustainability in the tourism sector. These skills include understanding and implementing renewable energy solutions, waste management, biodiversity preservation, sustainable transportation, and eco-friendly accommodation options. By acquiring green skills, tourism professionals can ensure that their offerings have a minimal ecological footprint while also attracting environmentally conscious travelers.

Blue Skills

Blue skills, on the other hand, are centered around the sustainable use and preservation of marine and coastal resources. With a significant portion of tourism activities taking place in coastal areas, it is crucial for professionals to be knowledgeable about marine conservation, responsible fishing practices, and the protection of fragile ecosystems. Embracing blue skills enables tourism operators to create experiences that showcase the beauty of the ocean while safeguarding its long-term health.

Digital Skills

The digital revolution has had a profound impact on the tourism industry. From online bookings to virtual tours, digitalization has transformed the way travelers plan, book, and experience their trips. By acquiring digital skills, tourism professionals can harness the power of technology to enhance customer experiences, optimize marketing strategies, and streamline operations. Digital skills include proficiency in social media management, data analytics, online marketing, and the use of emerging technologies such as augmented reality and virtual reality.

EU Green Week - unlocking opportunities

The EU Green Week is an unparalleled opportunity for tourism professionals to delve into these critical areas of green, blue, and digital skills. The event will bring together experts from the tourism sector who will share their insights and experiences, providing valuable guidance on how to incorporate sustainable practices into business operations. Attendees will gain access to the latest industry trends, innovative strategies, and success stories that highlight the benefits of embracing green, blue, and digital skills.

By participating, tourism professionals can network with like-minded individuals, exchange ideas, and collaborate on initiatives that drive sustainability and resilience in the industry. This event serves as a catalyst for innovation, encouraging participants to develop outstanding and disruptive offerings that meet the evolving demands of the market.

Limited spots are available, so don't miss out on this chance to participate in the EU Green Week Partner Event! Register now using the link provided and embark on a transformative journey towards a sustainable and successful future in the tourism industry.