The New Era of Tourism and Funding Opportunity for Innovative Tourism Business

EU DigiTOUR, an EU co-funded project aiming at boosting the digital development, in the tourism sector will be presented in the BIT Fair in Milan on the 12th of February 11.30 CET in Sala Coral 1.


BIT Travel Exhibition
is one of the most important international tourism exhibitions in Italy. It allows businesses, professionals, and also projects focusing on the tourism field to showcase their ideas and to find new opportunities for business or networking. It is the only one that connects the world of industry professionals in a totally b2b context, but at the same time offers the opportunity for professionals to meet travelers directly. 


EU DigiTOUR, as a project with a clear and strong ambition of boosting digital development in the tourism sector, will be presented in the BIT Fair on the 12th of February. 


“I nuovi strumenti che cambieranno per sempre i viaggi: turismo 4.0 e realtà aumentata”
- in English: the new tools that will change travel forever: tourism 4.0 and augmented reality will exactly focus on bringing innovation to the travel industry. 


After a practical example of Augmented Reality solution, the
General Secretary of Associazione Startup Turismo, Flavio Tagliabue will be presenting the EU DigiTOUR High-Growth Programme for innovative tourism startups and SMEs that implement one of the four deep technologies in their business - AI; AR/VR; IoT; and Big Data. The High-Growth Programme is targeting the tourism innovative SMEs based in Italy, Germany, Slovenia, and Croatia. The project will provide the companies funding opportunities, and also coaching and training courses with experts. Shari Chudoba, EU DigiTOUR Communication Manager will moderate the event. 


Don’t miss this opportunity:
the High-Growth Programme is accepting applications until the 15th of February 17.00 CET. The project will select 45 companies for the first phase of the Programme, where the scale-up; incubation programmes will be carried out; then at the end, 30 Digital Champions will be selected and awarded €10000 of voucher*.


The High-Growth Programme is also a ticket for the winning innovative companies to enter the Hackathon. Being paired with a traditional tourism company and helping them digitalize. 


The event will be fully in Italian. So if you are an Italian company that is triggered by the opportunity, check it out 

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*Check out more information on the eligibility for funds here-

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