The EU DigiTOUR project supports the digital transition of the European tourism SMEs lagging behind in the adoption and full exploitation of the digital technologies by up-skilling their digital competencies, bridging the lack of knowledge by identifying required digital skills to limited staffing issues. We truly believe digitalization is one of the keys to unlocking the elevation of the tourism sector!
Nevertheless, what are the latest trends in the digital world? Should we say 5G, Metaverse, crypto, artificial intelligence? Does that sound familiar to you?
In
this article from
The Conversation, written by an expert in digital marketing, you can learn about the latest trends in the digital world: social media privacy, metaverse, crypto, artificial intelligence, and more.
It is clear that 2022 is all about digital content. Another accessible tool in the digital realm is the short-form video content launched by TikTok and Instagram which is becoming more and more popular and tends to grow for the promotion of tourism and other activities. Marketing, customer service, and relationship management are also expanding their market through these social platforms.
Another trend is the concern related to data privacy and big data generated for and through digital platforms. Such a subject has become highly discussed in business environments, academia, and jurisdictional concerns, and tends to increasingly be part of people’s life.
Furthermore, we cannot forget the update of Facebook to Metaverse! Mark Zuckerberg changed in 2021 the brand name Facebook to Meta, introducing 3D web. Indeed, news on the development of techs is something we need to keep an eye on.
For more information on new trends in tech, check out the article ➡️
https://theconversation.com/six-big-digital-trends-to-watch-in-2022-174144
Stay tuned for more digital trends!
THE EU DigiTOUR Project 2021-2024
info@eudigitour.eu
Co-funded by the COSME Programme
of the European Union
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