EU DigiTOUR programme is designing a transnational capacity-building programme around digital transformation for the tourism industry. The program will be carried out online to reach expectants worldwide. The programme aims to provide professionals working in the tourism industry, with a specific focus on EU traditional tourism SMEs, a comprehensive introduction to the key issues and solutions around the adoption of AI, IoT, VR/AR, and big data in business. The programme will be designed and delivered to people in all functions and roles, among others, including EU tourism SME owners and startup founders, purchasers, production and quality managers, retail and sales personnel, communication specialists and logistical staff.
The purpose of the programme is to provide fundamental knowledge, tools, and inspiration needed to actively engage in digital transformation, tackle challenges, and exploit opportunities as digital ambassadors of digital transformation.
Considering the key target group, EU traditional tourism SMEs, the programme will be built around:
- Basic knowledge: understanding first and foremost the new digital technologies and how the SMEs can benefit from them.
- Strategic knowledge: understanding where, when, and how to invest time and money in order to achieve development and reach new markets.
The programme will be based on:
- A hybrid 1-1 mentoring provided by the network of DigitALL Mentors, specialized professionals in the field of AI, AR/VR, IoT, big data, providing assistance, support, and mentoring to tourism SMEs through personalized mentoring sections. The duration of the classes is 4 weeks.
- Online experimentation classes, where the groups of participants will have the possibility to explore the different online platforms which are essential for them to use, when expanding their knowledge about the digital sphere.The duration of the classes is 4 weeks.
- Online Workshops and masterclasses, with groups of 10/15 attendees, covering 5 topics within AI, VR/AR, IoT, big data, and business intelligence, providing the opportunity to meet industry experts, tech and tools service providers, and to experiment with these new kinds of value creation and capture. The duration of the classes is 4 weeks.
The multi-layered capacity building programme will encourage EU tourism SMEs to reassess their business models and make key changes for both strategy and practice.
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Transformation Lighthouse is a team of professional and crazy people who like technology and innovation, but strive towards a better society that will put people first. Let’s meet Martin Jarc, Transformation Alchimist of the company who will be in charge of creating Hackathons for the EU DigiTOUR Project.
The tourism industry has always been at the forefront of embracing technological advancements to enhance the travel experience. We will dive into the top tech trends shaping the future of the tourism industry in 2023.
EU Green Week creates a space for meaningful discussions and debates surrounding EU environment policy. It invites participants to delve into the intricacies of environmental challenges, explore innovative solutions, and share knowledge and experiences. This opportunity is not just about understanding the policies, but also about celebrating the progress made in safeguarding our planet and fostering sustainable practices. On this occasion, X23 Innovation Bakery is hosting a Partner Event on the 7th of June focused on Tourism , a remarkable moment for tourism professionals to enhance their skills and expertise in the areas of green, blue, and digital practices. With the ever-increasing demand for innovative and sustainable travel experiences, staying informed about the latest trends and embracing new skill sets has become crucial for businesses aiming to thrive in the tourism industry. EU DigiTOUR project will take center stage and be actively involved in the event, particularly during the contribution of Associazione Startup Turismo, Project Communication Manager , that will delve into the interconnectedness of sustainability and digitalization in the tourism sector. It aims to equip future generations with the necessary skills and foster innovation within the industry. The event will feature a series of keynote speeches, interactive sessions, and discussions led by experts in the field. Here is a breakdown of the agenda for the day: https://www.eventbrite.co.uk/e/eu-green-week-tourism-skills-for-digital-and-green-transition-tickets-638731271427 Why Upskilling matters? In today's rapidly evolving world, tourists are seeking unique and eco-conscious ways to explore the world. The traditional approach to tourism is no longer sufficient; travelers now desire memorable experiences that align with their values of environmental responsibility and conservation. To meet these changing demands, tourism professionals must equip themselves with the necessary tools and knowledge. Green Skills The concept of green skills encompasses a wide range of environmentally friendly practices that promote sustainability in the tourism sector. These skills include understanding and implementing renewable energy solutions, waste management, biodiversity preservation, sustainable transportation, and eco-friendly accommodation options. By acquiring green skills, tourism professionals can ensure that their offerings have a minimal ecological footprint while also attracting environmentally conscious travelers. Blue Skills Blue skills, on the other hand, are centered around the sustainable use and preservation of marine and coastal resources. With a significant portion of tourism activities taking place in coastal areas, it is crucial for professionals to be knowledgeable about marine conservation, responsible fishing practices, and the protection of fragile ecosystems. Embracing blue skills enables tourism operators to create experiences that showcase the beauty of the ocean while safeguarding its long-term health. Digital Skills The digital revolution has had a profound impact on the tourism industry. From online bookings to virtual tours, digitalization has transformed the way travelers plan, book, and experience their trips. By acquiring digital skills, tourism professionals can harness the power of technology to enhance customer experiences, optimize marketing strategies, and streamline operations. Digital skills include proficiency in social media management, data analytics, online marketing, and the use of emerging technologies such as augmented reality and virtual reality. EU Green Week - unlocking opportunities The EU Green Week is an unparalleled opportunity for tourism professionals to delve into these critical areas of green, blue, and digital skills. The event will bring together experts from the tourism sector who will share their insights and experiences, providing valuable guidance on how to incorporate sustainable practices into business operations. Attendees will gain access to the latest industry trends, innovative strategies, and success stories that highlight the benefits of embracing green, blue, and digital skills. By participating, tourism professionals can network with like-minded individuals, exchange ideas, and collaborate on initiatives that drive sustainability and resilience in the industry. This event serves as a catalyst for innovation, encouraging participants to develop outstanding and disruptive offerings that meet the evolving demands of the market. Limited spots are available , so don't miss out on this chance to participate in the EU Green Week Partner Event ! Register now using the link provided and embark on a transformative journey towards a sustainable and successful future in the tourism industry.
ITKAM is the Italian Chamber of Commerce for Germany and Programme Enabler Manager for EU DigiTOUR. Sonia Barani and Matilde Paganini are definitely the soul of ITKAM European Project Management. Two smiling faces and a great deal of commitment and passion awaited me during the interview. Let’s meet them!
Artificial Intelligence (AI) is exerting an ever-expanding influence on our lives. What is it, what are the main applications and the related ethical issues.
